Building my second productised service in public

Hey everyone!

My name is Andy, I'm currently living in the UK, London. This will be the first post of many of documenting my journey on build my second productised service.

My previous productised service was a design agency that I had sold last year (pixeltrue.com).

The plan is to do something similar but in the space of a productised Webflow service that prioritises quality and ease of getting started. Goal is to do what Amazon did with prime - make it super easy and accessible.

I think there’s a lot of potential for this productised service and I feel super excited about it. Here’s my thinking:

Problem

It’s often a stressful guessing game to find reliable Webflow Developers
Long-lead times to get started on a project - traditional route involves back-and-forth emails, multiple calls and pages of quotes. A lot of friction to get started on a Webflow project
Messy communication - can’t count the amount of times i’ve worked with freelancers with poor communication - this is where the majority of my stresses come from
Low quality Webflow sites - It’s easy to find freelancer/agencies who can build you a Webflow site. It’s hard to find someone who can do it well

Solution

Lightning fast Webflow development services on-demand.
Make it super easy to get started. No long calls, no back-and-forth emails. Productised services are perfect for this - a fixed and defined product offering.
High quality Webflow sites from a developer you can trust

I know there’s other services like this out there already, so what sets me apart?

I have in total 8 years of experience developing products and 2 years experience in Webflow development. I’m confident in delivering high-quality Webflow sites.
Experience running a productised service to $50k/month - know how to build a strong infrastructure and a team to deliver a high-quality service to clients.

That’s kind of the gist of the problem/solution. Where it really gets hard is the marketing side of things.

This paraphrased quote perfectly summarises my approach to marketing this service:

"people buy based on the value you give, not the value you could give "- Alex Hormozi, founder @ acquisition.com

This hit home really hard. It explains why a lot of things failed with my previous marketing strategies like cold emailing and why others did well like giving out freebies that you would normally have to pay for (will post more on how I grew Pixel True with freebies in another post).

A summary of my marketing plan would be as follows

Create high-value freebies in the Webflow space - have to make sure these are relevant to my target customers
Building in public - Give value by documenting my experience in the trenches. Goal is to help others learn along the way, will do this by posting on IndieHackers and Twitter regularly on milestones, problems and how I overcame them and more.

If you want to check out the website - www.flowspark.co

Will keep you guys updated on how things go!

On a side-note, if you’re interested in giving the service a spin, I’m offering discounts to early supporters.

Speak soon,