Built a free WordPress plugin after fixing the same problem for the third client in a row

I run a small WordPress agency. Over the last few months I kept running into the same kind of request from different clients, and after doing it manually a few times I just built a plugin instead.

Some examples of what kept coming up:

One client had a form on their site and just wanted a Telegram notification whenever someone filled it out — nothing fancy, just "tell me on Telegram the second a lead comes in." Normally that means writing custom code to hook into the form plugin, format the data, and push it somewhere. I ended up wiring it through n8n instead, and it worked so well I started doing this for everything.

Another client was stuck on a HubSpot integration issue — the direct connection wasn't working right for what they needed, so instead of fighting with it we just routed the data to Zapier first and let Zapier handle pushing it into HubSpot from there. Much easier to debug too, since you can actually see what's happening at each step instead of it being a black box.

A third one runs a WooCommerce store and wanted Slack pinged for different order events — new order, refund, order cancelled, that kind of thing, each going to a different channel or with different formatting depending on what happened.

Three different clients, three different destinations (Telegram, Zapier/HubSpot, Slack), but honestly the exact same underlying problem: something happens on WordPress, and you want that data to go somewhere else automatically. I was basically rebuilding the same wiring every time with small variations.

So I built Webequipe Webhook Manager. It's free, on https://wordpress.org/plugins/webequipe-webhook-manager/. You pick the event (form submit, WooCommerce order, or really any WordPress hook at all), pick where it should go, and it just runs from there — no custom code per client anymore.

Made it free instead of charging for it because honestly I don't have a marketing budget to push a paid plugin, and WordPress.org's own search is a pretty solid distribution channel if the listing itself is good. Also it's a decent trust-builder for the agency side of the business either way.

Launched it a couple weeks back. If anyone's dealt with the same kind of "client wants X connected to Y" requests, curious how you've been handling it — happy to compare notes, or if you try the plugin let me know what breaks.