Built a small tool to help SaaS founders actually do marketing
I've been building a small tool called Valix.
The idea came from something I kept running into myself: it's surprisingly easy to spend weeks working on a SaaS and barely do any marketing.
Not because you don't care about marketing. You just sit down and think:
"Okay... what should I actually do today?"
So Valix tries to answer that question.
You give it your SaaS, and it gives you a few concrete marketing things to work on instead of another giant marketing strategy you read once and forget about.
I'm still early with it, and honestly I'm trying to figure out whether this is actually useful or just something that sounds useful in my head 😅
I'd love to get some feedback from other founders who are building SaaS.
What do you normally struggle with most when it comes to marketing?
And if you want to take a look, it's here:
I opened valix.site to try Valix, and I ran into a few issues pretty quickly.
The biggest one: I couldn’t actually generate a marketing plan without subscribing. There’s a preview on the landing page, but you have to scroll to find it, and there’s no real trial where you can experience the core product before paying.
For a product whose value is essentially “we’ll build your marketing plan,” I think being able to generate at least one plan for free is important. Otherwise, as a new user, I’m being asked to pay before I’ve seen what the product can actually do.
My second impression is that Valix currently feels somewhat like an LLM wrapper. The output may be useful, but I’d like to see more differentiation in the underlying workflow, proprietary data, or execution capabilities that make it more than an interface around an existing model.
The concept itself is interesting, but the current onboarding makes it difficult for someone discovering Valix for the first time to understand why they should pay for it.