I was seeing a problem. People have a business idea, they know they need a plan, but they either spend weeks writing one themselves or pay $3,000 to $5,000 for a consultant. Most just skip the plan entirely and wing it.
So I built PlanArmory. You answer 14 questions about your business and it generates a full 30+ page plan in about 60 seconds. Executive summary, market analysis, financial projections, the whole thing. Export to PDF or Word.
Last month I shipped a marketing plan generator too. Same idea: answer a few questions, get a full marketing strategy with a content calendar and 90 day action plan. Figured most people who need a business plan also need help figuring out how to actually get customers.
Where things are at right now:
83 signups, 5 paying customers at $29/mo ($145 MRR)
72% of people who sign up actually generate a plan
6% free to paid conversion
Running Google ads (~$27/day total)
Just shipped a marketing plan generator as a retention feature
Zero churn so far
Biggest challenge is traffic. The product converts well once people find it but getting organic traffic with a new domain is slow. Working on SEO and backlinks right now.
Built with Next.js, PostgreSQL, Stripe, and GPT 4o mini for plan generation. Solo founder, doing everything myself.
Would love feedback on the product or the approach. What would you do differently at this stage?