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Can I land a pilot in 3 weeks without a product?!

Hey indiehackers. I'm a bit stressed out.
This week, I've got a mid-sized company's founder to do a pilot with me (yay!). It was completely out of blue because I was only seeking advice from him, and he told me he wants to do the pilot.

I'm building a platform to connect employees to collaborate in a growing organization.

Now here's what's up:

  • I haven't fully built out the product yet.
    He actually suggested that I do a low-fi MVP where I do everything manually. So OK, I can go with that.

  • He doesn't want to be the first pilot.
    He wants me to do the pilot with another smaller company first, so I can sort out all the kinks before I do it with him.
    This means I have to get 1-2 companies to do my first pilots.

  • I don't want to lose his interest and momentum, yet there's only realistically 2.5months left in the year.

The hypothetical case / plan is that:

  • take 3 weeks to do user research (cold outreaches),
  • find 1 or 2 companies to do the pilot (with my low-fi MVP),
  • then carry out the pilot ,which will have to be at least 1 month due to the nature of the product -> by then, it'll be December 2019!!

So my questions are..

  1. What flaws do you see in the above case? Is it even practical?

  2. How can I keep this potential customer interested? so that even if we don't do a pilot with him this year, he still wants to do it early 2020. Note that he's a 2nd degree connection.

Any ideas or thoughts are welcome. Thanks everyone!

on September 26, 2019
  1. 3

    My problem with all this is that he's dictating not only your product, but also how you're running your business. No one customer (especially one that is not paying) is worth relinquishing control over your company, even in the early stages. Customers come and go, you can't win them all. Focus on solving a problem and delivering something people need and you'll always have customers.

    My answers:

    1. Sure I guess. If you're really motivated and have lots of time, anything can happen.
    2. I think you're putting too much emphasis on this one potential customer. Regardless, if your idea solves an important problem he has, he'll be willing to wait. Perhaps send him updates about how it's going and discoveries you've made. And if for whatever reason he doesn't want the free help you're offering in the future (doubt it), that's good research for you. Did he go with an alternative? Did the problem resolve itself? Perhaps the problem isn't very important afterall. You'll learn something you can apply to the next group of participants.