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Can you guess what we're doing?

by Jasmine Sanchez

https://www.vesselathletics.co/ - Hey everyone, I started A/B testing our landing page. We're testing our headline first (50% split). Our CTA is to get people to sign up to our email list.

Can you guess what our product is?

If you can answer any of these questions:

  • Is it memorable? What is most remembered.
  • Is my value prop understandable? Is it clear?
  • Is it clear who the users for this product are?

Any feedback and thoughts would be much appreciated. Thanks!

Jasmine Sanchez's avatarJasmine Sanchez
on April 7, 2020
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  1. 2

    @StartupJas you are putting a camel pack in a shirt? Eliminating the backpack? 🤷‍♂️

    leylandjacob's avatar leylandjacob
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    6 years ago
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    1. 1

      haha I read this comment and now can't undo my first reaction.

      :) page looks good, but I would improve the logo, my initial feeling it felt like a road works sign ( may be that's what you guys aimed for)

      Good going!

      waseembashir's avatar waseembashir
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      6 years ago
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      1. 1

        Thanks for the feedback!

        Jasmine Sanchez's avatar Jasmine Sanchez
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        6 years ago
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    2. 1

      Yes!

      Jasmine Sanchez's avatar Jasmine Sanchez
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      6 years ago
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  2. 1

    Hey @StartupJas congrats on the launch

    Is it memorable? What is most remembered.

    • Kind of. The sportsman behind

    Is my value prop understandable? Is it clear?

    • The objective is clear. Would keen to know the benefits

    Is it clear who the users for this product are?

    • People who do sports regularly?

    I'm also rewriting the content on my site, would be awesome to know your idea!

    felix12777's avatar felix12777
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    6 years ago
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    1. 1

      Thank you! Sure thing. Some feedback from your landing page (answering my own Q's for yours btw):

      1. Most memorable - Your logo & name
      2. Yes. I get what you're offering. My only thought is what makes your slide layouts different from other competitors that have been offering templates for a while? What stood out to me the most was that you mention if someone wants different slides, they can reach out and you can help design the slides they're looking for.
      3. To me, it looks like the users for this product would typically be startup founders.
      Jasmine Sanchez's avatar Jasmine Sanchez
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      6 years ago
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  3. 1

    bottle in a t-shirt because that's more convenient than a water backpack or small bottles

    optemization's avatar optemization
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    6 years ago
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    1. 1

      Yep! Thanks! (:

      Jasmine Sanchez's avatar Jasmine Sanchez
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      6 years ago
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  4. 1

    I'm not sure what it is, probably because I'm not a runner, even though I love doing sports. So regarding your questions:

    • Yes, vessel, the logo.
    • It's clear. I just don't know what hydroshirt is.
    • I guess runners?
    wilbertliu's avatar wilbertliu
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    6 years ago
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    1. 1

      Yep! We're targeting runners. The Hydroshirt is an activewear shirt that integrates a removable hydration pack. Our main competitors any companies that sell hydration backpacks, water belts, and hydration vests. Our value prop may not be very clear. Thanks for the feedback!

      Jasmine Sanchez's avatar Jasmine Sanchez
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      6 years ago
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  5. 2

    This comment was deleted 5 years ago

    DeletedUser's avatar DeletedUser
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    6 years ago
    1. 1

      Okay, great! Thanks for the feedback!

      Jasmine Sanchez's avatar Jasmine Sanchez
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      6 years ago
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