Case study: git backups service

I was thinking of random business ideas and "git backups" popped up. Backing up my GitHub repositories is a problem I've had in the past. Here are the results of my research:

• Ahrefs keyword generator says search volume is low for "git backup" (150 to 200 per month on similar keywords).

• I found this business who were near the bottom of the first page of search results: https://www.backhub.co/

• They have built up a customer base of 750+ (unverified, but it says this on their front page).

• They have a blog that is well kept which probably helps with SEO. Sitechecker rank checker says they rank 4th for the high volume keyword "github deleted repository" with 5.4k searches per month.

• Incredibly, they are charging hundreds of dollars per month for this service. Despite the fact that GitHub itself is only $10s or free per month. That means their customers must be businesses, as individuals would not pay this. https://www.backhub.co/pricing

So to get a ballpark MRR: 750 customers times ~$200 per month = something like $150k per month.

This is not the first time we have seen this model on Indie Hackers. The formula for this business looks similar to Riley Chase from Hostifi and @jdnoc with Closet Tools:

• Lower volume of searches but with high intent.
• Capturing some long tail SEO keywords with a blog.
• B2B not consumer (selling to people who are making money).
• Charging a high monthly fee.
• A niche with no or low competition.

Update: just to clarify, I am not thinking of building a business like this, I'm just in the habit of running the numbers and I thought the research might be useful to somebody.