Change to a conventional landing page or keep what I've got?
For my project, http://influencegrid.com/, I've gone for the approach of showing the value straight away, via the table of influencers, rather than using marketing copy and a CTA to start using the app seen on most landing pages. The approach was heavily inspired by https://nomadlist.com/.
The bounce rate is pretty good - around 40%, so I'm hesitant to change it.
Most sites use a page full of marketing copy, which would be better for SEO, and maybe conversions. However, they also do this because they usually required sign up for any functionality, whereas a lot of my site gives this away for free.
Would you change it to a more typical landing page?
Also I know the long term correct answer is to do both and A/B test, but not sure I have the traffic or time to do that yet!
In my opinion, the landing page is good but your product isn't.
The numbers that you are extracting are useless for most brands.
The number of views per video is good only for those brands that have money to waste on ads, the multibillion dollar companies that usually advertise on tv.
The same goes for comments, engagement, and favorites.
For the other normal brands, engagement is more a measure of relevance than numbers.
I will make you an example.
Influencer A: 1 million views and 10k comments, but 90% of people view and commented about the person's looks, mainly in a direct way (I am sure that you can imagine what I am talking about). This influencer is a good target for huge brands looking for awareness, for all the others is too expensive and ineffective.
Influencer B: 10k views and 1k comments but high relevance to a specific topic=effective for ads and also affordable for the low numbers.
The point is that your product is not an enterprise solution and anyway, enterprises could find the same data easily. On the other hand, the other 99% of companies won't benefit from your data.
You should elaborate a score that helps brands build effective promotion campaigns. Right now you share so called vanity metrics, numbers that sound cool but means nothing.
harsh but accurate.
Obviously the numbers I record don't capture an influencer's entire personality or relevance to a marketing campaign. But when a brand /agency needs to do an initial search for influencers within a niche/ country my tool is useful, based on the feedback I've had from my customers.
It's possible that your customers find your tool better than nothing, but in the future you will have to face competition and with this product it will be hard for you to win.
Another aspect you should consider is that people who pay for your product obviously find it useful, so the feedback sample is skewed. What about all the people that are your target customer persona and aren't using your product because it isn't good enough?
You could build a great product and apparently you have the time to do it, otherwise you wouldn't be asking about the landing page. And why do you want to change the landing page? To increase conversions and revenue.
So my point is pretty simple, if you want to make more money, in the short and more importantly in the long run, you don't need a better landing page, but a better product.
I would go with a standard landing page so you can tell them about the problem, how you solve it and why you're different.
Landing straight on that page is very confusing.
if someone doesnt know about the problem they're probably not my target market. but agree I need to flesh out why my solution is different.
I could say the same for my website builder. I have a demo account that requires no sign in. Should I send them to just that?
Being able to tell a story before they use the product should result in better results. Try it out, worst that happens is the hypothesis is wrong and at least you tested it.
That’s fair. I’ll definitely try it at some point
Honestly I love your landing page. It feels clear enough. No need to talk forever about how you could help if you can simply show it right away. That's my opinion at least 😬
You could also try to add more content/explanations above the main list maybe.
Thanks! I think the best thing is to experiment with that initially.
I would think of changing it to cards instead of a table layout but keep the concept the same.
thanks, on mobile it is cards, but I could try changing desktop too
doing the perfect landing, a/b testing etc is deep stuff and not that easy. Especially a/b testing is much harder than people think. You have two options, just leave things as they are (since you have now data) and change little things step by step and one at the time and then check how the KPIs change. Then you get slowly to a better converting landing. Or start from scratch with as little as possible and slowly build up. Creating a full-fledged landing at the beginning is wasted time because of the lacking response which you actually need on every element, sentence etc
btw, how did you scrape the data, are tiktok profiles avail as websites? edit: just checked myself and yes they are; how did you get the initial list of URLs?
and how do you want to monetize? Through premium features? If yes which?
Then, what's the FE and BE stack of influencegrid?
yeah, it's a tricky one. I'll leave things and slowly test for now I think.
Yes premium features which you can see here: https://www.influencegrid.com/pricing.
I won't reveal how I record the data as that's where all my value add is, but it's all publicly available data.
FE stack: react, typescript, razzle, apollo, BE: node, typescript, postgres, typeorm, type-graphql, apollo
you seem to be using : https://github.com/szdc/tiktok-api ?
I don’t think that repo is working anymore, but I may be wrong
Some of your data are not publicly available e.g. custom_verify
Otherwise you are scrapping vidnice.com
you opted for graphql and apollo? was it worth the overhead? looked also at it and went for plain rest + redux, don't know if i miss anything but i found apollo kind of whack. i checked it just briefly tho...
Graphql is slightly better for some things, e.g. nice caching out the box. Definitely quicker for MVPs for me, but I don’t totally understand the hype...