Coding is a procrastination trap that will cause your startup to fail

The only thing that will make your startup a success is finding (and then maintaining) breakthrough growth.

What is breakthrough growth?

It's where growth comes easily and paying customers & revenue come flooding through the door.

And the only way to get it is to get your product in front of as many potential customers as possible.

But that's scary.

It means putting your product out there for scrutiny and criticism.

Much better to tweak and perfect your product rather than risk launching it to crickets.

So, that's what you do.

You spend most of your time coding. You add new features, new bells, and whistles and, although it feels like progress, you never find the breakthrough growth you need.

You might try some marketing but even that marketing is designed to give you an excuse to keep coding (like posting product dev updates on Twitter #buildinpublic) and not really aggressively market your solution.

You get positive encouragement & feedback but this doesn't really turn into paying customers (or not enough).

Eventually, if this is a full-time endeavor, you'll run out of money and be forced to quit.

Or, if this is a side-project then money won't be an issue. But motivation will be. The lack of growth/success will make you question whether it's worth continuing. Eventually, you'll give up and be distracted by a new, shinier, and more exciting-looking project.

Either way, the result is the same - your startup has failed.

But it doesn't have to be this way.

The Solution

The reason you're scared to stop working on your product is that you think that the key to breakthrough growth comes from having a great product.

Of course, you'll never feel like you have a good enough product so you keep putting it off - "just need to change x", "just need to add y and it'll be ready".

But, with the right growth strategy, you don't need a great product.

By selling a BLUNT belief instead of just its product, HubSpot was able to create breakthrough growth (and create incredibly happy customers) with a product that the founder admitted "sucked".

In fact this strategy is so powerful that they managed to grow to $29 million in annual recurring revenue before they needed to improve their product.

To use a more bootstrapped founder friendly example - take personal budgeting software YNAB.

By selling a BLUNT belief, the husband and wife founders were able to generate a 6 figure yearly revenue selling a basic spreadsheet for $20 a pop.

Of course by updating to a more sophisticated software product and increasing their prices they have been able to build a multi-million dollar business, but building a nice sized lifestyle business didn't require them to build a great solution.

In fact you don't even need to build a product first at all. You can build a BLUNT belief and create products afterwards to help believers implement that belief.

This is exactly what Bullet Journal founder Ryder Carroll did.

Want To Learn More?

I've put together an entire website with a full explanation of this strategy, case studies of Bullet Journal, HubSpot, YNAB, and many others and details of how you can create a BLUNT belief for your startup (regardless of whether you have a product or not).

You can check it out here - www.thebluntmethod.com