Competitive intelligence shouldn't live in a dashboard. We built an MCP instead.
We launched IndustryLens on Product Hunt today.
Over the last year, a lot of work moved into ChatGPT, Claude, Cursor, and AI agents.
Competitive intelligence didn't.
You still had to open another dashboard, check pricing pages, scan LinkedIn, review changelogs, search Reddit, and piece everything together yourself.
That felt increasingly backwards.
So we built IndustryLens MCP.
Instead of opening another tool, you can ask:
"Who competes with Apollo and what did they just ship?"
Or:
"How has Outreach changed its positioning over the last 90 days?"
And get a sourced answer directly inside your AI workflow.
Behind the scenes, IndustryLens tracks pricing pages, changelogs, ads, reviews, social, Reddit, hiring signals, and news, then links every claim back to its source.
No copying research between tabs.
No weekly competitor-tracking ritual.
Just answers where you're already working.
Would genuinely love feedback from founders, PMMs, sales teams, and anyone responsible for keeping up with competitors.
Product Hunt link: https://www.producthunt.com/products/industrylens?utm_source=other&utm_medium=social
What stood out to me is not the MCP itself, but the tension between visibility and usefulness.
In WordPress, I have often seen the assumption that exposing more information, settings, and options helps people make better decisions. In practice, it can create the opposite effect: more noise, more cognitive load, and less confidence.
So I do not think the question is whether competitive intelligence belongs in a dashboard or inside an AI workflow.
The harder question is whether the information appears at the moment a decision needs to be made.
Moving intelligence closer to the workflow can reduce friction, but only if it increases signal rather than simply moving the noise somewhere else.
That balance feels more important than the interface itself.