Content ideas for B2B SaaS
I put together this list of topics to help SaaS startups and scaleups focus their content efforts. The ideas are grouped by content type and are labelled (funnel stage, intent, etc).
Who benefits from this list:
- Early-stage startups who don't know what to write about
- Established startups and scaleups whose content doesn't bring in the desired results
- Established startups and scaleups whose content focuses only on certain funnel stages and types, and who want to add some variety to their content assets
- All SaaS startups and scaleups who can't point out the gaps in their content and don't want to do an extensive content audit
What this list is not:
- Not generated by AI
- Not a content calendar
- Not a copy-paste plan - you need to filter out what doesn't make sense for your company
- Probably not applicable to all niches / industries / product types
Hope you find it useful! :)
