Conversion, conversion, if only I knew the secret. Do you?

Is conversion the most challenging thing out there? Is it even harder than growing your audience? I'm not sure. But I have to say these are the two things I'm stuck on right now.

As our last update mentioned , we let things run on autopilot lately, so we can't complain much about the low growth rate. But after a few months of inertia, we are getting to work again.

Today I'm focusing on conversion - on how to convert free subscribers to paid. So I'm sharing the plan and would love to hear your thoughts/experience.

I'm trying out different approaches:

1. Whoever subscribes to our newsletter will automatically receive our premium content for two weeks. After the trial period, we will send something like:

"For the past two weeks, you received our premium content, and we hope you love it and can't live without it.
Now we would like to ask if you are ready to support us and become a paid subscriber."

We will also offer the opportunity to get the premium content for a couple of cents if people give us feedback.

2. Whoever subscribes to our free content will receive a peek of "this is what you are missing" twice a week, showing our most popular emails (Wednesday and Friday) to try to create FOMO.

We have been testing option 1 for a while with no conversion or feedback. Today I tweaked the copy to see if I will get any engagements. I will let you know how it goes.

I'm using the good old trial and error approach, and I would love to hear your thoughts and experiences.