Craiyon - Brand name first, sales later
Hello everyone,
I came across craiyon.com recently and the approach is interesting.
The website itself centers around the newly released DALL-E mini-application. DALL-E is a new AI model that is able to create images based on a description.
The interesting part is, that DALL-E mini is just technology. It is cool & fun to play around with it, but there is no real-world application or problem-solving attached to it.
That's why the website craiyon.com is interesting. The website itself also doesn't have a real-world application neither it is solving any problem. It just showcases the technology.
But, the website does create a brand name for the technology. People who want to play around with the DALL-E technology, are channeled to the website craiyon.com.
That's ideal, as an audience is created around technology for which a real-world application doesn't exist yet.
Why am I writing this here?
Because it is a viable strategy to utilize new technology without an application. Instead of solving a problem, the first milestone is to establish the brand name associated with the technology.
I also guess that the creators of craiyon.com simply analyze the requests they receive through their Email sales@craiyon.com to come up with an application people would pay for. Basically, they are able to talk to potential customers directly. Unbelievable!
Good luck on your journey.
Craiyon is an excellent AI image generator that has helped many users complete their image conversion needs. From a product design perspective, its SEO is very good, and the brand effect has brought it a lot of traffic.