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Create a ritual around using your product

by Kacper
https://ariyh.substack.com/p/attach-a-ritual-to-your-product
Kacper's avatarKacper
submitted this linkon October 19, 2020
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  1. 1

    Nice article! Reminds me of a great book, the Power of habits from Charles Duhigg. It's all about cues, routines (can be a ritual) and rewards. Here's an article that covers the topic:

    https://medium.com/@shahmm/how-design-thinking-transformed-febreze-into-a-1-billion-brand-dc7c86972bd5

    maevaeverywhere's avatar maevaeverywhere
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    6 years ago
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  2. 1

    I'd love to see more software/digital examples, having a hard time thinking of good ones.

    jonbishop's avatar jonbishop
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    6 years ago
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      I'm not sure what the difference is between a ritual, a twitchy habit, and an engagement loop is. But some ideas:

      • your app is intended to be used at a specific time of day. I have a daily deals website that I imagine is part of someone's daily notification-clearing/headline-reading pass.
      • Instagram double-tap liking. I see people where they like everything as a "I saw this already" sort of thing.
      • a twitchy habit like trying to pull as far down as possible on the pull-to-refresh (or swipe-left). Or waiting for a loading screen and twitching the mouse around.
      bensheldon's avatar bensheldon
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      6 years ago
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    This comment was deleted 4 years ago

    DeletedUser's avatar DeletedUser
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    6 years ago
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      One of my latest projects is supposed to be a "ritual product". I personally use it for a daily 10 minute ideation ritual. But I'm not sure if anyone else uses it that way too.

      jakobgreenfeld's avatar jakobgreenfeld
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      6 years ago
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    2. 1

      https://www.parabol.co/

      Comes to mind. We use it at my company whenever we do retrospectives. Starting to become part of the ritual here .

      Se are also trying to build habit loops into our product inkrement.io to make it part of the feedback ritual or ask , but not as easy a defined meeting

      Mirv's avatar Mirv
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      6 years ago
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        This comment was deleted 4 years ago

        DeletedUser's avatar DeletedUser
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        6 years ago
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          Hmm this is what I read

          “ Even better if your ritual is before the product is consumed and some time passes between the two.

          Effects

          When people follow a ritual before or when consuming a product they:”

          I thought a ritual before the product is consumes would match what we do which is we start the retro and right away think of using parabol

          Mirv's avatar Mirv
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          6 years ago
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    This comment was deleted 5 years ago

    DeletedUser's avatar DeletedUser
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    6 years ago
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      Agreed on the gaming one, feel like most people just want to jump in and play the game without having to adjust something every time.

      jonbishop's avatar jonbishop
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      6 years ago
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