Creative ways to leverage podcasts for promotions

Have you tried to promote your product or service via podcasts? What worked and what didn't?

In the most recent Startup to Last episode, we discussed using podcasts for promotion.

A few takeaways:

1. There are two core ways to promote your products on podcasts: pay for ads or be a guest.

2. Podcast promotion is a word of mouth or brand awareness tactic, which makes it difficult to track return on investment (ROI).

3. If the podcast audience is not your target market, it can create unqualified demand for your time, which can be a HUGE distraction in the early days.

What would you add?

For more, check out the full episode.