Crypto-marriage platform landing page needs your feedback
Hey guys,
Please roast my project landing: https://marrysign.com/
I've already taken into account @jv16 and @orliesaurus advice and added my project story to it.
I'm open to any feedback, such as language mistakes, how clear is it?, does it sell? etc.
Thank you so much for your help!
Unrestricted Crypto-Marriages is the main title, and there's a call to action later ("get crypto married").
I don't really know what crypto marriages are, but I think a simple sentence that explains it BEFORE the call to action button would be helpful.
Thanks. It makes sense.
Interesting idea and website! Believe I "talked" to you about it here a couple weeks ago.
Some advice:
Website design is top notch in terms of telling customers what it does. However, there's a couple things I wanted to point out with the copy.
Sure, the true magic is the crypto stuff saying the agreement has been made, but it would be nice getting a fancy piece of printable paper or at least digital "paper" as well as something that looks nice or feels more tangible.
I would imagine you want crypto marriages taken just as seriously as non-crypto ones.
So I would remove the unprofessional wording and cursing from the "our story" section. For example, don't use "frens", "Wtf? We want it now!", or add things like "you know?".
Or you can just remove the "our story" portion entirely, or shorten it.
Best of luck with your app!
Also followed you on twitter since I'm curious to see where this goes! Here's mine if you're curious: https://twitter.com/TheRealEtch
Currently working on an AI as a service that provides AI APIs for devs building AI apps.
Hey Richard,
Yes, I remember you from our last discussion here, and I follow your on Twitter already.
Thank you for your thoughts.
As for the shareable marriage images/certificates, yes, I have it on my backlog. It would be nice to give people a certificate in the form of personalized NFT or something like that.
As for the language approach I used for the Our Story section, I wouldn't call it the lack of professionalism. On contrary, it was very intentional to write at this level of formality which is close to ordinary people, and for a non-native speaker like me it's a skill which needs to be developed. I know it because I took IELTS exam 6 times. However, it's a good hypothesis to test that my potential audience wants it to look more serious.
No no no, removing the Our Story section completely is not an option because I need to develop trust, and the best way to do it is to show my picture and tell my story. The way I do it however can be adjusted, I agree.
Anyway, thank you for your feedback. It gives some food for thought.
Good points! And a personalized NFT would be great. However, I would also give the option of just having a few options for fancy docs that are not NFTs first. It might annoy people you have to pay for the ethereum AND also a nice looking document.
Of course, later on, you can have special docs that are NFTs for those that want to pay extra.
Thanks Richard,
There are basically two possible directions for the app:
These directions involve serving two different audiences with different goals and which need to be treated differently.
Since the first option is very hard to get into for an indie developer, it's probably better for me to focus on the second one. That's why you don't see seriously-looking marital documents and the language of the app is quite informal.
As for the Ethereum fees, I know this problem, but I would have to pay the network fees myself to make the app totally free and "gasless", so is not an option for me at this stage. But finding an alternative way is of course on my list too.
I think there is an in-between though. You've obviously done more market research on me, so feel free to tell me if I'm wrong.
But I would imagine that even if you don't have government verification, most people still take legally invalid marriages seriously rather than "for fun". For example, before gay marriage was legal in the US, most same sex couples took their relationship just as seriously as heterosexual ones.
Sure, some might do it for fun, but it seems like for me that most would take it seriously despite recognizing it's not legally valid, so although you shouldn't be too serious, it still seems useful for go at it from a more serious angle.
As for ethereum fees, have you considered just working that into the price? When people see they have to pay for multiple things, something psychologically goes on in their head that causes friction for buying. I know this because it's happened to me before lol.
So if you have one price and add a note "no networking fee, we took care of it", it would do a lot better.
Yes, I see what you mean now. I agree a marriage is a serious step for any couple, so you are probably right here. I take any feedback really seriously and yours is not an exception, so I will think about it more and see how I can improve. Thank you.
As for the pricing, I wanted to make the app totally free for some time to collect user feedback but it's not possible with Ethereum, unfortunately. Even if I integrate a so-called gas-station, the network fees will be paid anyway... not by users but by myself.
The problem with gas is that it's not constant and it changes depending on the network load. So I would have to charge maximum possible network fee and I'm not sure if users would be willing to pay that amount. But it's a good idea indeed.
Oh, I see then. So I guess your program is currently "free", but all the costs are the from ethereum.
What I would do in the future once you actually have a cost then would be 2 ways you can go:
I think the second one would be better, since your customers will probably not want to keep track of crypto prices (I would imagine most of your customers are crypto agnostic).
Just updated the Our Story language to make it more serious as you suggested https://marrysign.com/#about
Yes, that's right. I don't charge anything from my users, it's Ethereum gas fees only and they are significant, about $10, which makes me sad to be honest. My fault I didn't predict it would be that high.
Yes, I like the second approach more and it would be more correct legally because in Europe for example, you have to show the exact price before a user clicks your Pay button.
New about page looks much better now!
Another suggestion would be making the "agreement example" displayed directly on your site rather than require someone click a link to access it.
And the ethereum fees are definitely unfortunate. However, I could see people more than willing to shell out $50 USD for something like this.
Thanks. Good suggestion. I'm trying to find product market fit, so it's still hard to set a reasonable price for the service. Will continue talking with potential users.
I think the nature of the product is very clear from just the over the fold area - and this is rare for landing pages. I'm not entirely sure whether I love (no pun intended) the the "Unrestricted Crypto-Marriages" pitch. For my liking, the over the fold area has too many hearts and too much pink. I do like the name an the favicon of the page, though.
The story part is golden content, in my opinion. It tells exactly why you built this and I think that's very powerful. I don't like the align:center text styling, though. You should use centered text very carefully and not with long texts like this. You can center the text, but just make it align:left. Also, there are too many question marks in the story, and please don't do "?!" unless you are writing Twilight fan-fiction for teens.
I also think it's a bit odd how the story is called "our story" and you talk about your wife, but there is only your photo there.
The colors of the How It Works area are a bit too wild. The first three buttons have a solid background, then number 4 button is red for some reason and number 5 is a gradient. It seems random.
I don't know whether the "give it a try" and "can cancel at any time" sound like wording one would want to hear relating to getting married, though.
Overall, I think this is pretty good landing page and an interesting product.
Just applied some of your suggestions which were quick shots https://marrysign.com/. Thanks again!
Will think a bit more on how to apply others.
Does the "Crypto-marriages without restrictions/limits/breaks" pitch sound better for you? Or maybe I need to try something entirely different like "Marriages of the future"?
Wow. Such a detailed review and full of very thoughtful advice. Will definitely use your suggestions. Thank you very much Jouni!