SaaS Landing Pages - what's everyone converting at?

According to my own analytics (https://plausible.io/plausible.io?period=30days) I have had 433 visitors and according to my database 15 completed onboardings for the free beta.

That's a 3.4% conversion rate for a free service.

Is that OK? I have no reference, to be honest.

I haven't done anything to optimize as I've just started sharing the project. I'm planning to add more content pages and testimonials.

I've recently released survais.com as a complete rewrite so thing is something I cannot answer right now.

I do plan to run some tests though in the near future and should definitely create a 'case study' per ce.

I am a big fan of Pirate metrics and tracking them here if you want to take a look. Just started a few weeks ago.
https://datastudio.google.com/open/1x3ZQpf1F9NS-qRu00cz82Lh9RUGypy9n

Conversion rate for purchases or signups/trials?

At https://www.logoshi.com our landing pages produce a very high conversion rate (~50%) for trying the service and getting a free sample download, but our purchase conversion rate hovers around a measly 1%.

We use Google Optimize to A/B test landing pages to measure bounce rate and conversions.

For one of my projects, out of the last 1k unique visitors I converted to a free registration @ 14% and that's been holding fairly solid now.

I think comparing conversion rates is worthless. We target different people, have different types of products, have different LTVs. What matters is to compare your conversion rate with your past conversion rates.