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5 Comments

Data Subscription Business

Hi everyone -

I'm reaching out to do three things:

  1. Share that I started a new data subscription business.
  2. Ask if anyone would offer feedback on not just my landing page, but on the business model itself.
  3. See if there are other avenues I should be using to sell this.

Data subscription business:

https://data.returnonsecurity.com

Backstory

I collect this data every week as a result of my weekly newsletter called Security, Funded..

I share only a very small amount of what I collect each week, but a few people reached out to me via Twitter to ask more detailed questions like:

Can you tell me all of the security analytics companies that raised money last year out of Israel?

Why yes, I can.

I store all the data in Airtable and am able to quickly slice and dice views and that naturally led to these people asking if they could buy direct access to the data.

Thus the data subscription business was born.

I know this is not necessarily unique, but there seems to be some level of demand for niche data sources.

I've already got 5 customers (all different) and now I'm trying to play around with the pricing strategies and outreach to have this get more traction.

EDIT: I'm also considering selling one-time, point-in-time access to the full list of data I have on either companies and/or investors.

Any thoughts or feedback are welcomed!

on May 3, 2022
  1. 2

    This looks great. The concept is clear and what you're delivering is comprehensible, too.

    A few tidbits:
    Small typo in the "How It Works" section. I do the heavy lifting of parsing meaning out of the hype so you don't have to.

    Everything above the fold is great, as is the copy within the "Better research, better outcomes" section. Below that, the tone turns passive and includes fillers in some places. You could simply the language and drive urgency by eliminating fillers like "Sometimes marketing..." or "Now that you have your data...".

    Overall, this looks really polished!

    1. 1

      This is great feedback and thank you for the suggestions and the typo call out!

  2. 2

    Hi Mike,

    I'm a big fan of data subscription businesses. I think this is a great niche for one.

    Some thoughts:

    Where you have those company logos, put those in a white color block. The logos aren't clear with the dark background and it will help break up all the dark blue some.

    The premium version is $100 per month more but only has the two additional checkmarks. I think you should try to add additional benefits for the premium version to justify the extra 1200 a year.

    Hope that helps some,
    Rusty

    1. 2

      Thanks Rusty, this is very helpful!

      I updated the logo section to make it stand out better, that was a good call.

      I also adjusted the prices to $57 and $77 respectively. You're right about the additional value here and I'm hoping this helps create a few more conversions for me.

      1. 2

        Happy to help. The changes look good. Good luck!!