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Day 112: Ordinary thoughts create extraordinary connection

When I first started building Unjam, I thought the value would come from the biggest confessions.

Now I think it’s the opposite.

The strongest moments of recognition come from tiny, everyday thoughts that almost everyone has—but almost nobody says.

Like replaying an argument in the shower.

Or thinking of the perfect response hours later.

Those moments don’t feel important until thousands of people quietly admit they’ve done the same thing.

That’s the kind of recognition I’m trying to design for.

on July 8, 2026