Disney+ and Mulan: pricing lessons for the IndieHacker

Just like pretty much everyone, I was shocked by the "sticker price" of a $30 movie rental (ICYMI, Disney's Mulan will release exclusively on Disney+ for a cost of USD 30!)

I don't see it happening

But thinking more deeply, this is a brilliant move from Disney+. Whether it works is something to be seen, but the price point is not as ridiculous as it seems at first glance, if you base it on cold numbers alone.

I have looked at numbers from the Movie business in India and North America and drew some conclusions.

Here's a quick info-graphic on the numbers involved
Infographic on Movie numbers from 2 regions

For me, the lesson from this (and Disney's other pricing decisions) is that pricing should take into account cost, value, perceived value and above all, the willingness to pay.

A detailed analysis on the pricing, along with my prediction on what their pricing in India will be - Original Article on LinkedIn
TL;DR - The price in India could be around $11.