Do I change target audience?

Hi everyone,

Built a marketing analytics app that helps you know exactly what needs your attention.

For example, you will know which ads have low click thru rates, low conversions, high costs etc.. without having to check your different channels and dashboards.

Naturally thought it would be best to target marketing agencies with it, because they deal with many accounts and so this problem might be bigger for them.

Learning slowly that actually the owners are not troubled by it, they have a team that does it for them and they don't really care that it takes them time to find issues...

And they don't want to change their team's SOPs and try a new tool.

So now thinking to change audiences, but not sure and thought I would ask for your opinions here.

Thank you