Do Indie Hackers have branding needs? what do you use?
Hey Indie hackers!
For the pasts 2 months I've been building a logo brand/maker for startups (logoshaper.co).
At first, with my friend and co-founder, we made an assumption that what we build was for indie hackers and early-stage startups. But after sharing our projects on Reddit/here/Twitter, talking to potential users, and receiving feedback. We discover that people we thought would be interested in our product weren't really: they don't need to focus on the brand at first, or they have a lot of other options (competitive market).
Do you have a branding need as an indie hacker? Do we have to focus on another market or keep building something more tailored to our primary target? What do you think?
Your insights would be super helpful! Thanks!
For indieprenuer its better to focus on personal branding because the indieprenuership work best with community. At least that what most people are doing.
Basically they are running the business and using it to make personal brand and establish themselves to the community.
Maybe you can read WHAT IS MORE IMPORTANT FOR SMALL BUSINESS PERSONAL BRAND OR BUSINESS BRAND ? to see what is more important.
For me do business to make money and personal brand for future business opportunity
Based on my experience as an indie hacker, branding does play an essential role, especially when trying to establish a unique presence in a saturated market. However, it’s not always the immediate priority. It might be beneficial to focus on offering a unique value proposition in your tool, such as an innovative design feature or a cost-effective solution compared to your competitors.