Do something. If it works, do more of it. If it doesn't, do something else.

Hey — Harry here.

Every other week I share 3 short examples, 2 copywriting tips, 1 favourite tweet in my newsletter. Hope you find it useful :)

Three short examples

1/ Don't complicate marketing

“Do something. If it works, do more of it. If it doesn't, do something else.” — Franklin D. Roosevelt

2/ I love this DTC retention strategy

Weekly raffle. Ship tickets with order. Group text the winner.

• Easy way to grow your SMS marketing list
• Incentivises weekly orders
• So old school it's cool

All for the cost of a few free goodies.

3/ Seven ways to build your “founder brand”

Two copywriting tips

1/ “A small admission gains a large acceptance” — Bill Bernbach

2/ A great line is a good line made shorter

Over the last three years I've made 100s of tips like these. So I've made a new Twitter account dedicated to them.

Just Copywriting Tips — One tip every weekday. Nothing else.

There's a bonus tip waiting.

One favourite tweet

That's everything. Thanks for reading— Harry

---

PS — Enjoy the newsletter? Please do share with a pal. It really does make a big difference. Cheers.

New round here? Welcome. Marketing Examples here. Copywriting Examples here. Join the newsletter here :)