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2 Comments

Do squeeze pages actually work?

I've been doing a lot of research on running Google Ads, and pretty much every resource recommends directing your ad to a squeeze page. I just don't understand how this is such a common practice, because for me I always immediately click out of these pages. Am I alone on this?

Here's an example. I was searching for a business dashboard software, so I typed that phrase into Google, and got served a bunch of ads. I clicked on one of them and landed on this page.

http://go.thoughtspot.com/ppc-nb-dashboards-demo-video-0109.html

This page tells me nothing about what the product does. I have no idea if this is going to be something I can afford or if the minimum engagement is 10k, all I see is marketing buzz words. From my experience this is what all squeeze pages are, a few lines of benefit and a contact form. Whenever I see this I immediately bounce, because I don't want to waste my time or give my email to a product that might not be a good fit for me.

Am I alone on this? Or are there people who just blindly fill out these forms even though they know nothing about the product.

on January 8, 2020
  1. 1

    Depends on where I am in the search cycle, I usually only click on paid ads if I've already decided I need to buy i.e. I've got an immediate problem or I've read a few blogs or I've had a recommendation.
    So lets say on Monday I was mildy stuck on some work problem and was doing general searching and reading, and your product is mentioned here and there amongst others. On Wednesday my need escalates (my boss is looming) and I go searching again, at that point I need an answer fast, if yours is the ad in my face, then I will probably click through.
    Unless your squeeze page has my personal hates of auto-start video and chat pop-ups :-)

  2. 1

    I tend to click away from Squeeze Pages as well. Anyway, they do say that while annoying they also happen to do the job... if you create them correctly, and offer something actually worth giving up your email address for. Here's a pretty decent description of what they are, how they work, and how to create ones "the right way" ... https://www.wordstream.com/blog/ws/2013/09/16/squeeze-page