Do you have a B2C project? Tell us about your marketing strategy.

Hello Folks,
So far, all of my projects were B2B and marketing for me was straightforward as I knew exactly who is my target audience.

Recently, I built flixreact.com which is a platform to discuss and review Netflix shows. I have no clear monetization strategy right now as I want to focus on getting traffic first and build some audience but I'm struggling a bit with marketing.

If you have a B2C project, I would like to hear how did you manage to drive traffic to the project.