Do your customers know you'll do whatever it takes?

I come from a professional services background. First as a software engineer, then consultant, and after that, a founder of my own consulting firm. I grew it to 8-figures within 5 years and then sold it.

One thing I learned was that perceived risk can kill the best deals. Yet, in reality, I would do everything in my power to ensure my customer was successful. My prospective customers just didn't know that.

Can you relate? If so, why don't you shout it from the rooftop that you have your customer's back when things so sideways?!

There is a correlation between risk and reward. It's higher margins. Let's explore what that means 👇

https://betteroutcomes.substack.com/p/12-how-risk-impacts-margins