Does anyone do NPS for Newsletter Subscribers?
I started my substack on July 17 - Fresh Salmon 🐟 🐟, a newsletter bringing game-changing actionable B2B marketing strategies and tactics for free every week - https://freshsalmon.substack.com/
My stats:
750 views on 7 posts publishes
33 Subscribers
59% Open Rate
1500+ impressions from all sources
I'm wondering how do you track if the content you are publishing is really useful? Is there anyone doing a NPS Surveys for Newsletter Subscribers?
I want to make sure, the content is really high quality and worth reader's time.
We use a system for gathering feedback (and content ideas) at the end of every newsletter issue.
Let’s say you want to give your newsletter readers 3 options to rate your emails:
5 stars = Super helpful!
3 stars = It was OK!
1 star = Needs some work
And depending on their rating, you'd want to ask them one or two follow-up questions:
If they give you a 5-star rating, you’d ask them for a topic they’d like you to cover in an upcoming issue (since they clearly got value out of your email).
If they give a 3- or 1-star rating, you’d ask them for a piece of feedback or an improvement idea you could implement next week and for the topic they'd like you to cover in an upcoming issue (since there’s potentially something you could improve).
We wrote a tutorial and free template you can duplicate here:
https://busytoleveraged.com/collect-feedback-autopilot
:)
Thanks, that's helpful.
No problem!