Does the freemium model work for agencies?
https://www.linkedin.com/feed/update/urn:li:activity:6942725636239036416/
Is offering something for free a powerful enough incentive for someone to try your service? 🤔
I asked this question on LinkedIn just now and I was wondering if you could weigh in.
Just a bit of context, I run a video agency. www.videodeck.co
Let me know what you think. 🙌
Videodeck looks so awesome, Heleana. Congrats on building such a helpful service!
I lead an incubator in Maine that helps founders go from idea to first paying customers. I also lead a research and design studio. Both are service-based businesses, and I typically do some free work for potential customers.
Usually, this includes a discovery call and then a "here's what I'd do" (w/ three options) follow-up message w/ pricing on the different options. Recipients, of course, are free to take what I've sent and go forth themselves. Sometimes they do!
I find, however, that the potential customers who value my insights are the same people who value my time. They appreciate that I've done a bit of extra work to set them up for success, and it always helps me to establish a bit of extra credibility and trust (which is a core part of both businesses).
What do you think?
Hey Nick, I am so sorry for missing this comment, it's soo good!
Thanks for your insights! One idea that I got from your comment would be to offer a free video content plan tailored for every business.
They are free to take it and do whatever they want with it, but it's likely that if they like it, they will work with us.
What do you think?
Into it, Heleana!
It makes me think a little about a MicroSaaS I just sold. This app turned blog posts into podcast episodes. Here's what I did:
So, the little bit of manual work paid off, but I first qualified potential customers a tiny bit so that I wasn't doing unnecessary work for potential customers who weren't even opening my messages. The biggest objection I'd get was, "I don't want my articles to sound like a robot reads them." The mini test allowed me to screen potential customers who were convinced that'd be the case (and demonstrated to open-minded potential customers that it was indeed not the case).
I think that your suggestion makes a lot of sense (especially if you're able to qualify potential customers a bit first). Based on your pricing page, I'd guess (and correct me if this is wrong) that cost is your biggest potential customer objection. If this is the case, I'm wondering how you might be able to qualify potential customers first. Perhaps it's something along the lines of simply asking, "Do you have a video budget of at least $1k for the next six months?"
What do you think?
That's soo cool, what was the tool called? I'd love to check it out.
Pricing is not our biggest challenge at the moment. Most clients we work with are super happy with the pricing as other agencies quoted them 3x what we charge.
We do want to offer a more affordable product in the future, but at the moment, there are plenty of funded Saas companies that have the budget and are a fit for Videodeck. We just have to reach them, haha.