Does this convey the value prop for my productized service?
The current website doesn't clearly explain what we do. We started out with multiple service options, but now we focus on just one - turning podcast episodes into articles.
What do you think of this new landing page?
My main thought is this: What happens just before them coming to you for this service? What kind of frustration would a podcaster have that would make them go on a trek to find someone to get this done? I'd consider adding a block, (if not the first one, the second one), recounting that sense of urgency they're feeling. "My consulting work and my podcast, well that takes up most of my time. But I've got tons of articles in my head from that podcast episode. Maybe someone could do that writing for me."
Smart productized service. I've got a friend who offered that exact service to a new client, who searched for a writer for that struggle.
Thanks @pascallaliberte for taking a look and the excellent feedback. I added a block called "Whack your to-do list," which gets at the pain points. Let me know if you have any further suggestions.
When I was researching this idea, I saw a few postings on Upwork for people to do exactly this, so that was a helpful indicator that there is a market.
That's pretty good!
I'd capitalize on that pain empathy copy a lot more. You could go longer: if you use the right words, your visitors will read. I'd consider making it a full width (or 2/3 width) block written in a style that there's a person writing an honest letter to the visitor. No need for a graphic on the side.
Or if not, I'd still turn the "Attach your to-do list" heading away from <Here's what you'll do> to a <We understand you> heading, like "Let yourself concentrate on everything else (but the writing part)."
Then I'd start the paragraph with more empathy. "Those articles take time to write, don't they? You'd rather just work on everything else, or maybe you'd like to write, but you know you shouldn't. Maybe you've come to the realization that you need to delegate that part now. And so you've started looking around and you weren't sure about the quality you'd get. 'Are they going to use the same voice as me? Use similar words as me?'" ...
Thank you! I'm going to play with it. This is totally the sort of advice I'd give to others... but I find writing my own website terrifically difficult! Thank you again @pascallaliberte
Hey JWS, the pricing page from the navigation menu doesn't seem to working. On the contact form rather than asking for number, it would be better to ask for the website. Sometimes users use their personal mail or parent company email address and forget to mention the website in the message box.
Thanks! Yes, a few internal links don't work yet. But they will :)
And good tip on the contact form, I want to edit those fields. Thanks for taking a look.
Great landing page.
I noticed:
Which software did you use to make the first image to the right that contains the mac-ish kind of screenshot.
Yep I dislike FAQs i have to click, and most visitors won't interact with it.
Thank you for the feedback! I can do an FAQ layout with the accordion. My thought is that you'll click if you're interested in the answer. Is there a particular reason you advise against that layout?
As for the screenshot image, there was an option to do that with the page maker (landen). You can also do it with Screely https://www.screely.com/
Some quick tips :)
Also I built https://saaspages.xyz/ it is for SaaS but they have many similarities with productized service.
Thanks for the feedback! I used Landen so I'm not sure how much flexibility I had with adjusting the padding.
Why do you recommend making the middle plan stand out?
Looking forward to checking out SaaSpages for additional inspiration.
If you look on https://saaspages.xyz/blocks/pricing/ most companies will have the middle stand out using shadows, borders or tags like "most popular"
I believe it is to do with human psychology, they're drawn to the middle option more. So you have an increase in revenue for little effort.
Edit: Look at tip 5 https://conversionxl.com/blog/saas-pricing-pages/