With the rapid software and code pump being jackhammered out it into the world it's never been more important to find your pigeonhole. An area where you can differentiate and claim a stake. These areas are story based with emotions that make sales seem "easy" to the onlooker.
You're not just pushing boring b2b or b2c products you're "waving from a distance like an old friend in a crowd".
It's driving business results through telling powerful stories to the head and the heart.
I believe our brains do this sort of remixing/math subconsciously and finding the path of least resistance but in there is the white space or purple ocean where the small guy can claim.
I think once this is pinpointed then you can start to have confidence in cold outreach because you're actually connecting and have something that moves the needle either emotionally or business wise for the potential client.
I made a little free brand gap analyzer, the cost to you is just your email but you get a really unique look at your potential future brand also a cool little archetype 8bit character. -> https://yourbrandstrategy.app
Hope it helps get the wheels turning for you.