Don't break these rules:

Want to use email marketing for your SaaS? I beg you, don't break these 10 commandments:

10/ Quality > Quantity

Common misconception:
More subscribers = more $$$

WRONG

More 'engaged' subscribers = more $$$

Focus on acquiring high-quality subscribers

9/ Segmentation

Not all subscribers are equally interested in their product

Some are more interest in your product than others

Focus on those subscribers

Segment them using interests

And write highly personalized and relatable content for them

Milk more $$$ from them

8/ SUBJECT LINES

The most crucial element of your email

Write clearly what is the topic you are talking about

And then write 10 different angles to approach that topic

Those are 10 the variations of subject line

Pick one that is the most persuasive

7/ Provide value

People hate brands that sell to them all the time

Especially in their emails

Best way to make your brand stand out

Create valuable content that adds value to their life

And send those emails instead of sending promotional emails all the time

6/ Testing

#1 rule of Effective Marketing - Always keep testing

You cannot improve anything without testing

Test everything from:

• subject lines
• email flows
• CTAs
• email campaigns

Use this rule for reference:
80% - focus on proven to work things
20% - testing

5/ Mobile Optimization

Over 61.9% of emails are read on mobile devices by users

You cannot afford to overlook this stat

Optimize all your email designs for mobile users

Make sure they look good and text is chopped up well for readability

4/ Measure

'You cannot improve what you don't measure' - Peter Drucker

Some of the key metrics you need to track:

• open rate
• click through rate
• $/subscriber
• monthly revenue generated

Find ways to improve each metric each month

3/ Clear CTAs

The #1 mistake SaaS companies do when sending emails - multiple CTAs in 1 email

Give them a break

We are humans - limited cognitive power

Ask them to do only 1 thing at a time in 1 email

No more than that

Write benefit-driven CTAs

2/ Maintain GDPR compliance

Don't befriend the SPAM LORDS

Once you go there, it's impossible to come back

Read the GDPR guidelines carefully

Avoid SPAM words that will land your emails in the spam folder

1/ Email Flows

Automate email flows

Typical flows like:

• Welcome email flow
• Onboarding email flow
• Re-engagement flow
• Post-purchase flow
• Ascension flow

These flows are automated and get triggered according to certain conditions

Nurture and sell users on autopilot

And that's it

These are the 10 high-level things you need to keep in mind before you want to start email marketing for your SaaS product: