Double shipping
https://zachholman.com/posts/double-shipping
An interesting post on how a guy who worked at Github "double shipped" features, resulting in getting more exposure & marketing. You can apply this principle to basically every piece of SaaS marketing.
Hm, it seems that it comes down to...we work with information and we can reorganize this information in more ways than we think.
Say this comment. I could turn it into a video, a podcast. I could write it from another angle and create 5-6 videos, 5-6 audios, heck, even a quote. Then try to push them to different mediums like IH, HN, etc.
The key sentence:
In marketing they call this reusing your content/whatever you do.
What's even more interesting is that a group that's traditionally considered hostile towards marketing (developers) didn't react harshly towards this.