E-commerce: boosting traffic.....where to from here?

In December we launched aerialrug.com, an e-commerce site that prints satellite images of their own farm on rugs for kids to play on.

We had a lot of sales in upon launch with a couple of facebook posts going viral.

This is my first time launching an e-commerce business and I am looking for resources on ways to increase traffic after it has collapsed post the virality.

I am guessing our plan would be something along the following:

• 2x week email campaign
• FB ads to hit an older demographic
• Blog/SEO content

What am I missing? How can I take things to the next level to generate >1k views a day?