Email Marketing For eCommerce

Guys, check this article, quite interesting imo: https://medium.com/@marketinflow/10-email-marketing-sequences-every-e-commerce-business-needs-to-boost-sale-c76f5f7e7ee8

Email marketing is one of the best digital channel to reach your audience and that is cost-effective.
For ecommerce industry email marketing works good where you can send different types of emails to your audience. All that matters is proper Subject line, and pre header text for the open rate
And your body of the email should be to the point and also with proper and 1 effective CTA for the conversion.
Emails that can be sent across is like:

• Abandon cart emails
• Upsell and cross sell emails
• Promotional offer emails
• Customer loyalty and Re-engagement emails