Engineering the product comparison page
I can't stop perceiving marketing from the engineering perspective. And the product comparison page is not the exception.
I noticed the search keyword "best screenshot api". But my "marketing site" does not mention this query. 0 mentions.
I did not expect that people use query "best <solution>" when they search for "<solution>". And the search volume (I estimated indirectly) was attractive.
My first intent was to write a short page on explaining why my product is the best one. But then a thought sneaked into my mind, what if my product is not the best? And how can I objectively know it?
I combined many tasks into one:
- Compare features;
- Compare pricing;
- Get familiar with my competitors;
- Find the best solution I can recommend, even if it is not mine.
The result is a product comparison page where I answer which product is the best one.
Have you ever read a product comparison page on a product site without knowing who will be the winner?
Looking ahead, I want to state that I could not come up with a better criterion for objective comparison rather than features and pricing.
I must admit that I highlighted my product whenever possible, even if it might not be the best. Simply because I am making it the best one, and it is a matter of a short period to make it perfect.
I gathered all data like features and pricing in a simple JSON file and generated the comparison result from it. The bonus is that every time I or my competitors update their pricing or features, I can regenerate page and see who is leading.
Google indexed the page. And I am looking forward for results.
If you want to see the results, follow the best screenshot API comparison.
I know that at least 2-3 competitors follow me. So, if you are my competitor and you see any typos on my comparison page, or you see that I missed something about your product. Please, don't hesitate to notify me.
Do you have a comparison page for your product, does it have any traffic, and does it make any sense for you?
When you write reviews, people usually don't have that much time to read through, so you can parse it in certain way to benefit you.
When your business is a comparison engine, then you won't know which is the best solution given the filter criteria. You can also weight different measure to have some sort of credibility. There are many ways to write a fair comparison and ways to write it to benefit your business. (Maybe I should do this as a service as I used to do this all the time for corporate).
Lastly, you might want to parse your comparison so that it's compared horizontally. It's a visual thing, people compare side-ways better (unless your default language writes vertically).
Thanks a lot for replying! That's what puzzled me so much. How do I find the best product?
Comparing features and pricing is not enough. For example, I can have excellent customer service, or the quality of the features might be higher, and performance might be better. It is tough to find the best product objectively.
100%. The problem I had was that I compared more than ten features, and it was hard to arrange them vertically. How would you do it? Make the table scrollable? Or remove features? Or split to 3 or 4 tables?
That's what I also thought. It is a good task to be automated and outsourced. But you must believe that the quality will be good.
I don't know if there is a demand for that. You probably know better. It might be a good idea. I spent around 3-4 days gathering all the data and generating the page automatically. In addition to that, I will keep the data updated.
the 'Best' depends on your intended customers. you need to build a profile on what they are like, what they are looking for, etc. Some things you can measure objectively, some things subjectively.
It depends on what your customer want to see. executive might just look at 3-4 things. engineering might look at the next 10 or specific feature.
Dmytro, that page is fantastic! That data is terrific and the presentation is nicely done.
If you find certain competitor's names drive more SEO traffic than others (and if you're not already #1 in the SERPs), you could consider making separate comparison pages with more content dedicated just to that competitor. Maybe compare the user experience and not just the technical details. Here's an example we did on our site: https://docraptor.com/pdfreactor-vs-docraptor
James, thanks for the reply and the feedback.
Yes, I initially wanted to compare product versus product, but then I decided it would be too much, and it is better to check if there is a demand for it.
Comparing UI for API products is not easy. How would you do it?
Hey, we have intersections in features with you. But your product focuses more on PDF, while mine is on screenshots.
Nicely done! Those comparison pages are really great for SEO!