Entry Points into Your Productized Service

Hey folks,

Do you have other ways people can engage with your productized service biz besides your main productized service? Do you have any other paid entry points?

My PH is a monthly subscription ($1k/mo). Folks can purchase a single month for $1200. I came to this in a reverse way.... ie; I sold one-off months then created the subscription offer. I think that worked because of the reputation I'd built with my customers/audience at that point.

As I transition into selling to folks who don't previously know me, I'm also thinking about a lower cost introduction offer.

In my bigger coaching business, my free stuff (podcast, virtual workshops, etc) often served as a "try before you buy" and I'm wondering if I should do the same thing here with Bonus Brain and/or have a smaller, (say, sub-$100 offer) as an entry point.