Explainer Video Impact by the Numbers

These stats get shared a lot, but I think the important part is why explainer videos can have that kind of impact.
From what I’ve seen in SaaS, it usually comes down to how quickly the video helps users understand the core value. If someone lands on a page and doesn’t “get it” within the first few seconds, they’re gone regardless of how good the product is.
The biggest difference is not the animation itself, but how the message is structured. Videos that focus on a clear use case, fast value communication, and onboarding flow tend to perform significantly better than generic “feature overview” videos.
That’s why more SaaS-focused teams are treating explainer videos as part of the conversion funnel, not just a marketing asset. Studios like Moodive seem to lean into that approach, focusing more on clarity and measurable impact rather than just visuals.
Would be interesting to see real A/B test data behind these numbers though.