Feedback / Recommendations for SaaS Landing Page
Hey everyone! I recently launched a project of mine (https://pivalink.com/) that lets you easily build microlanding pages for a large number of use cases (one of the more common ones being social media, such as instagram bio links).
I would really appreciate any feedback or recommendations on the page as I've been doing a lot of tweaking on it. In particular, I would love to know if the goal of the product and what it does it is clear or not.
Thanks in advance!
If I'd landed on this page from somewhere random I'd think it looks smart and is probably a well-made and functional product as a result.
My only concern is more about micro landing pages as a product themselves. I'm sure I'm just being dense as I've heard them recommended on buffer podcast, various social media marketing platforms and from a friend who's quite big in the social marketing scene too. But I just don't see what they offer that a normal website doesn't.
What is the main use case for these where your landing page wouldn't suffice? All the links are the same as what you'd expect to find on a typical menu bar of a website but with less information and more clicks to get what you want.
I know they're recommended for your Instagram bio link to get people to see the links you want seeing right now, which I guess could be special promotions or campaigns you're running as well as your other content. I'm not sure? I could also see them being handy in giving a brand snapshot in a report about your brand.
I suppose this is a long-winded way of asking what your "Why do I need to buy this?" section is?
I get "Add all your important links into one beautiful microlanding page that can be easily customized to fit your brand. Simply create your page, add your content, and share just a single URL that never changes." but why would I actually want to do this?
If I'm small business x, why should I do this? Keep it up though! I'm sure the market for these will prove my simple mind!
Very helpful feedback, thank you! I think part of my issue is my landing page makes the assumption that if you're there, you have already used a similar tool in the past and have a need for them, when in reality I think that's throwing away a lot of potential users that might not see the value in them. I'm going to re-work it a bit and try to better convey why the concept of microlanding pages can be beneficial. Thanks again!
No problem. Good luck. Landing pages are fairly easy to get most of the work done. It's that final 15-20% that really makes them work that seemingly takes forever.
I have seen 10+ sites that do exactly this.
The idea is good. Only problem is how do you get customers.
So what is your go to market strategy?
You're definitely right, there are a number of other tools providing a very similar service so I think the landing page needs to do a better job explaining what differentiates mine from the other 10+ out there. Thanks!
I really like the look and feel of the site. Clearly you've spent time working on this. I also liked the "Demo page" you made. I was a bit confused when I saw all the links on the page were pointing back to your site, so maybe consider setting the theme to be one of the use cases you mentioned. For example, it could be a landing page that links to someone's ig/social media/etc.
I think the only thing that left me really confused was when I would need this. Like I definitely know the use cases are out there, but giving me examples of that could make it much easier for me to understand.
other than that, great job!
The page is a template from https://cruip.com/ and looks very good.
Really helpful feedback, thank you!