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10 Comments

Feedback: redesigned my landing page

Any feedback / hint highly appreciated:
https://productific.com

on January 11, 2020
  1. 2

    A few quick observations:

    • Centred text is harder to read (we read from left to right so jumping from one another starting point to another breaks the flow of reading). Try maybe starting from the left.
    • The header and paragraph text is too big
    • You need to decide what is more important. Three calls to actions is too much. Also, they have the same colour, it seems they are equally important or have the same effect. Make them different based on their importance.
  2. 2

    The site asked for permissions to send alerts. I would only do that with warm visitors, I won't grant those permissions having just visited the site.

    The full width on the desktop is a bit big.

  3. 2

    There is too much text and too few images about how the product looks.

    Checkout this website https://www.productboard.com and get some inspiration about how to better display screenshots from your products.

  4. 1

    Without over analyzing here is my quick reaction:

    • The first thing my attention was drawn to was the top of the page and I was like "What is the start button for?" Seems kind of off... Most "call to action" seems to be a little further down maybe.
    • Lots of information and organized the way I would do it. But I'm an engineer and not a marketer. Makes me wonder if it is too much maybe? :-)
    • I like the screen shot you have towards the top, it gave me a better idea of what is going on. I would try to do more of that maybe.

    BTW, it actually looks like a pretty cool product! So I think you are on the right track here. Maybe just continue to simplify.

    1. 1

      Thanks dhardenb, appreciate your feedback.

  5. 1

    I looked for 10 seconds!

    Here is my feedback that should help take it to the next iteration:

    • Don't have it full width
    • Have contrast separation between the sections
    • The page is way too long
    • No clear CTA with everything being the same color scheme
    • Fix Spelling mistakes
    1. 1

      Thanks Justin

  6. 1

    I'm not a marketing expert, just strongly opinionated, so use your discretion with this feedback:

    1. I'm not a fan of the shadows between each section. It makes it feel like infinitely layered paper. I think that having a color contrast between sections is better. Shadows should be used for when you have something you want to come off the page like a card
    2. Typo "Get startet for free" should be "Get started for free"
    3. You should set a max-width on your body text, some of it doesn't wrap and goes the full width of the page. This makes it harder to read
    4. It's too wordy. Try to use more bullet points and images as opposed to paragraphs
    5. "Use cases" and "made for" should be their own pages. Not on the landing page.
    6. Instead, your landing page should have sections along the lines of:
      a. Headline - What it is and what it helps your customer do
      b. Customer Pain - What pain does your customer feel without your tool
      c. Value Proposition - What do you offer that's going to help solve that customer pain
      d. Position as the Guide - Express empathy (how you experienced the pain) and authority (why you're able to solve that pain). Your customer is the hero in your story. You need to guide them

    After you have those four things, you can put whatever else you want.

    I hope this is helpful!

    1. 1

      Thanks for taking the time rywils21, highly appreciate your suggestions