Finally, I've left the beta version. What do you think of the new homepage?

Some feedback from a B2B marketer and copywriter:

Design:

From a design standpoint, I think the homepage is beautiful and clean! Very slick and polished-looking.
Layout-wise, it is strange to move my eyes from all the way to the left to all the way to the right to see the headline vs. the subhead. I'm also not a huge fan of putting all the features below the headline because to me, it's basically a list of features that doesn't really prove the value in the headline.

Messaging:

You typically want to say what the value is in the headline and then say how you'll create the value in the subhead.

So if the value is "the fastest way to schedule your tweets and threads," I don't see how the subhead of "Schedule tweets and threads, write content with AI or explore viral tweets, analyze your performance, and grow your profile" proves that this is the fastest way. This explains what the product does, but it doesn't reinforce the value. How is Planny specifically the fastest way to schedule your tweets and threads?

After reading through your whole homepage and understanding the features, I understand a bit more how this platform allows me to go faster. But the vast majority of people will not take the time to do that - you need to spoon feed me with how each feature proves the value immediately. It just takes going a few steps further and connecting the dots between features and value.

I also think the most valuable feature of the product may be getting pushed too far to the bottom - I'm not super familiar with other Twitter platforms, but I feel like the one feature that really proves the "fastest" claim is the AI piece. But it's the third feature down. The features you put higher at the top don't make it clear why they help the "fastest" claim.
If you asked your paying users, "if you could only keep one feature in Planny, what would it be?" I think you would have your answer and then could make more of the value centered around that.
Same advice goes for "A Twitter marketing platform that actually helps you grow" - none of the features you outline under those clarify how this platform helps me grow my Twitter audience. All of these features seem to be more about solving the problem of convenience or time saved vs. growing my audience. If you want to stay focused on the "fastest way to schedule " value, then I would say convey something more like "Spend less time with the manual busywork of writing and scheduling tweets so you can spend more time on growing your audience."

Just some of my immediate reactions. Hope that helps!

Say something nice to sirgi…

1
Some feedback from a B2B marketer and copywriter:

Design:
- From a design standpoint, I think the homepage is beautiful and clean! Very slick and polished-looking.
- Layout-wise, it is strange to move my eyes from all the way to the left to all the way to the right to see the headline vs. the subhead. I'm also not a huge fan of putting all the features below the headline because to me, it's basically a list of features that doesn't really prove the value in the headline.
Messaging:
- You typically want to say what the value is in the headline and then say how you'll create the value in the subhead.
So if the value is "the fastest way to schedule your tweets and threads," I don't see how the subhead of "Schedule tweets and threads, write content with AI or explore viral tweets, analyze your performance, and grow your profile" proves that this is the fastest way. This explains what the product does, but it doesn't reinforce the value. How is Planny specifically the fastest way to schedule your tweets and threads?

After reading through your whole homepage and understanding the features, I understand a bit more how this platform allows me to go faster. But the vast majority of people will not take the time to do that - you need to spoon feed me with how each feature proves the value immediately. It just takes going a few steps further and connecting the dots between features and value.
- I also think the most valuable feature of the product may be getting pushed too far to the bottom - I'm not super familiar with other Twitter platforms, but I feel like the one feature that really proves the "fastest" claim is the AI piece. But it's the third feature down. The features you put higher at the top don't make it clear why they help the "fastest" claim.
- If you asked your paying users, "if you could only keep one feature in Planny, what would it be?" I think you would have your answer and then could make more of the value centered around that.
- Same advice goes for "A Twitter marketing platform that actually helps you grow" - none of the features you outline under those clarify how this platform helps me grow my Twitter audience. All of these features seem to be more about solving the problem of convenience or time saved vs. growing my audience. If you want to stay focused on the "fastest way to schedule " value, then I would say convey something more like "Spend less time with the manual busywork of writing and scheduling tweets so you can spend more time on growing your audience."
Just some of my immediate reactions. Hope that helps!
sprucemoose

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4 years ago
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