Finding a reasonable pricing

you find reasonable pricing by asking your customers and talking to them about their problems and reverse-engineering their weekly / monthly spend. this is just a good starting point, comparative data and basic modeling.

the next step is to just price it and see if it works. price more than you think you should because you can always go cheaper later.

"raise prices" is a very common thing we all have heard and said but few people do. i just did this with a small 5-day bootcamp that i charge much more than i thought i wanted to. but, we got some sales. now, it's about optimization and repeating that behavior.

i've done 3 cohorts and i'm about to book my 4th in just a few weeks — it can literally go that fast.

here's my updated revenue:

so, we're still moving in the right direction... but this is just the start. we have a loooooooong way to go.

execute (it's a guess the first time) ~> iterate ~> experiment again and again and again.

your customers will tell you, literally, if you're not on the right track. either they will pay you or they won't. it's lovely that way. binary, even.

I have no experience myself, but I really liked this talk and see it recommended pretty often.
Maybe it can help :) good luck

https://kaue.me/posts/2019/09/14/jason-cohen-designing-the-ideal-bootstrapped-business-summary/