Finding First Customers

Hey IH — back with an update 👋

Started the painful process of submitting to multiple SaaS directories. Most seem to operate the same way, asking for basic information, logo, screenshots, etc.

Then you enter a queue and at some point you will be promoted when that queue position is hit. And there is a upsell to a promotional "jump the queue" plan that gives you exposure faster, and more prominent positioning.

In my other company, we didn't go through this, and largely relied on Facebook Ads (first month) and SEO. To this day my other company is 100% SEO traffic, no ads, no marketing, and it's going great because the niche is small enough.

This is a much broader niche, with lots of overlap. Even when I have "done this before" it still feels like I have a lot to learn because of the difference just in the category.