As some of you probably know, I've shared some of our journeys about the Designing User Interfaces ebook.
We've been working for a while now on a video course on UI design, with a couple of approaches that will likely make it one of a kind in the space. But this time I wanted to try something different and created a preorder a month before launch.
I was expecting more people to buy it at launch than now, but what happened in the first 24 hours was quite mindblowing.
We sold 1/4 of all the preorders in just 24 hours making it the most successful product launch we ever had.
I wasn't expecting this tbh, it was an experiment that turned insane