First time publicly sharing my landing page for Dequora

Neat. You know, I was hesitant to press that call to action button because I assumed it was going to create a profile, and being free (I couldn't see a price), I found the whole thing suspect ("are they going to mine my data?").

But then I clicked the call to action (because I'm interested in getting a new couch and I love to see nice new styles) and I was surprised that it took me right in, no account needed.

To improve the landing page, here's what I'd do:

The little name tag is cute, but it communicates that you'll build a profile on me. I think it should go.
I'd communicate that you don't build a profile on me. "Each time you use dequora, we ask the styles you like, then our system recommends nice things we found on the web to match those styles. Come one time for when you're looking for a couch (to match a certain style). Another time for when you're looking for something for the bedroom (another style). We don't build a profile on you, it's just a tool to help you find nice gems to buy. We get a bit of money each time you click, that's our model."
I like overall the how the magic works. It helped me understand the point of the app.
The websites you've got listed are re-assuring. You picked some nice sites, so I know this is going to be tasteful stuff from reputable places with nice logos.

Hope that helps.

Say something nice to jerocosio…

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Neat. You know, I was hesitant to press that call to action button because I assumed it was going to create a profile, and being free (I couldn't see a price), I found the whole thing suspect ("are they going to mine my data?").

But then I clicked the call to action (because I'm interested in getting a new couch and I love to see nice new styles) and I was surprised that it took me right in, no account needed.

To improve the landing page, here's what I'd do:
1. The little name tag is cute, but it communicates that you'll build a profile on me. I think it should go.
2. I'd communicate that you don't build a profile on me. "Each time you use dequora, we ask the styles you like, then our system recommends nice things we found on the web to match those styles. Come one time for when you're looking for a couch (to match a certain style). Another time for when you're looking for something for the bedroom (another style). We don't build a profile on you, it's just a tool to help you find nice gems to buy. We get a bit of money each time you click, that's our model."
3. I like overall the how the magic works. It helped me understand the point of the app.
4. The websites you've got listed are re-assuring. You picked some nice sites, so I know this is going to be tasteful stuff from reputable places with nice logos.
Hope that helps.
pascallaliberte

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5 years ago
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