Forget Marketing, Fix Your Copy

Many fall for the razzle-dazzle of marketing techniques and cool tricks. But forget a crucial element that's the foundation of any marketing effort—copywriting.

It doesn't matter how many leads your awesome marketing strategy brings in. Your crappy landing page copy will drastically diminish its conversion rate.

The same goes for your newsletter.

Social media ads.

Influencer shout-outs.

You name it.

I'm surprised there's little interest in startup circles for copywriting. It's the art of selling, but evergreen. Write a killer headline once, and it'll bring in sales indefinitely.

What's your take on this?