Framework: Increase customers +2750%
Here’s my 4-part SaaS growth marketing framework that increases MQLs +2750%. Yes, you read that right. Here’s the framework 👇
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Product & Content Led SEO - Most SaaS companies are well versed in content-led SEO. However, there is often a massive untapped potential in using the product (and product data) to lead SEO efforts.
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Revenue-Focused Content - Too many content efforts are derailed by well-meaning marketers toiling away in SEO tools. Here, you leave the keyword tools behind and use a new "3S" strategy (talking to sales, success and support) to create content that directly impacts revenue pipeline.
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Conversational Marketing - Most chatbots are terrible. However, there are 9 conversational marketing playbooks that every SaaS should be running. If you're looking to address multiple personas or move upmarket, this is the secret weapon you've been looking for.
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Digital PR - Digital PR and link building is extremely difficult to outsource as a SaaS company. The best way to build authority on autopilot is with linkable assets that build links just by ranking in Google. Create a content strategy focused on viral digital PR and consistent link acquisition (without any spammy outreach). For example, this SaaS went from 0 → 250+ referring domains (with ZERO outreach):
If this post was helpful, I'd love a share on this LinkedIn where I shared similar advice.
Also, I'd love to chat more about this in the comments below so let me know if you have ANY questions! I literally can't shut up about this stuff.
