Free design roast. Get yours.
Hey folks,
Today I'm here to give back to this awesome community.
Post your link or screenshot in the comments and I'll share some actionable advice.
If you like it, use it.
If not, ignore it.
Let's cook.
PS: I'm a designer with 10+ years of experience, currently running a design subscription service - https://contrast.studio.
✌️
We would love to hear what do you think of our main page, It's on our profile page, unfortunately we can't post links here.
Can you first tell me who's your target audience? First impression is the product is something aimed at devs, but after some digging, I'm seeing some features that are also specific to VPNs (privacy, safety, access to geofenced content, etc).
Hello, we target users that want to secure their internet browsing (Much like VPN) and also developers of A.I and content scraping online.
Got it. In that case in think the information presented on your site needs to be much more value-focused than feature-focused. It's a lot of technical talk and not a lot about the benefits it provides.
Also, if you're competing against the ExpressVPNs of the world, you need to be very clear on your positioning and value prop. What do you do differently and better than the big players? That should be clear from the title and subtitle on your homepage.
Also, think about ways of demoing your value faster. I see you have a "free web proxy" tool on your site. That's a good lead magnet. Find a way to embed it on your homepage and have a workflow around it that lets users get a taste of how it is to navigate the web anonymously and without geo restrictions. I imagine something like this: value prop ("Explore the internet without borders - access restricted content, stay anonymous, and ..." > user opens an iframe and users the web proxy > a banner appears in the corner of the iframe to prompt them to sign up for a free plan to keep enjoying those benefits. This is just a rough idea but you get the point.
Desing-wise, it could use a more refined and friendly look. Currently, it's a bit too bare-bones. However, that's secondary to what I mentioned before. Content is king.
I'm interested to see what you think of our landing page - https://datingkit.io
Many other things can be done to improve the site - better visuals, clearer copy, better social proof etc. but all that comes second to what I mentioned before. Getting the right people to see your site now is more important than micro-optimizing it for conversions. It's not a consumer app where you're expecting 100s of users per month. Focus on distribution. The site is probably fine for now.
It seems you're very early in your journey. In this case, I'd recommend doing something similar to https://once.com. Have 2-3 paragraphs in there that explain what the product does and why it's better than other solutions.
Also, a video demo is worth 100 pages. I see there's a demo website but that requires much more work and effort than just watching a 1-2 min video. The key to conversions is making people burn as few calories as possible on the way to them giving you money.
Interesting product. Before talking about design, I'm curious why is this a viable business. Are there so many entrepreneurs wanting to launch dating sites that you can sell them as a white-label out-of-the-box solution?
Absolutely. The industry is worth almost $400 million and there are only a couple of big names at the moment that aren't as accessible to newcomers as we are.
Interesting. Ok, keep up the great work. Hope my advice helps.