From Sundance to SaaS

From Sundance Ceremonies to SaaS: The Unlikely Path That Built Everything

This Isn't a Business Origin Story. This Is a Life.

I need to tell you something before we go any further.

Everything I teach about business—the systems, the frameworks, the SPARK/APEX-CONSULT-M methodology, the speed, the consciousness-based decision making—none of it makes sense without understanding where I come from.

And where I come from isn't Stanford. It isn't Silicon Valley. It isn't some tech incubator or wealthy family or privileged starting line.

I come from the Wind River Reservation in Wyoming.

I come from the Northern Arapaho tribe—what many call the "mother of all tribes." We're one of the few nations who still carry our original ways, our ceremonies, our ancient medicine, our language.

And for the first 25 years of my life, my world wasn't pitch decks and product launches.

It was spiritual warfare.

The Medicine Man's Nephew

My uncle is a Medicine Man.

Not the Hollywood version. Not the romanticized image you might have in your head. The real thing—the kind of healer who carries a responsibility that would break most people.

He works through a spirit called Neiwoo'wooxu'sei—"Grandmother Bear" in our language. And for 15 years, I was at his side. Watching. Learning. Assisting.

I've seen things the average person will never see in their lifetime.

I've watched Grandmother Bear heal people doctors had given up on. I've watched her rid people of attachments—spirits, demons, darkness that had latched onto them and wouldn't let go.

Those battles weren't peaceful ceremonies with sage and soft drums.

They were wars.

The bad spirits don't go quietly. They spit in your face. They throw dirt. They slap. There were nights my uncle levitated off the ground. Nights he was dragged across the room by forces you couldn't see but could absolutely feel.

And every single time, Grandmother's power won.

My uncle has fasted in the Sundance 16 times. Multiple times in the sacred hills and mountains. No food. No water. Days of prayer and sacrifice for the ability to help others.

I fasted 4 times in the Sundance myself. Once in the sacred hills.

Three days. No food. No water. Just you, the Creator, and whatever you're carrying that needs to be released.

If you've never experienced it, I can't fully explain it. But I can tell you this: when you've gone through that kind of purification, when you've seen the spiritual realm up close, when you've witnessed real power—business problems don't scare you the same way.

A difficult client? I've faced actual demons.

A failed launch? I've watched my uncle get dragged across a room and get back up.

Rejection? Uncertainty? Fear of failure?

I fasted for three days in the sacred hills with nothing but prayer.

Your perspective shifts permanently.

The Weight of the Calling

Here's what people don't understand about that life: it's hard.

The Indian doctoring path isn't something you choose for comfort or status. It's a calling that takes everything. My uncle made an oath to only use the medicine for good, to help people, to never turn away someone in need.

People came from all over the country. Our tribe, the Northern Arapaho, we're known for this. We still have what many nations have lost.

But carrying that responsibility means sacrifice. It means your whole life revolves around being available when someone needs healing. It means the phone rings at 3am and you go.

That's when I made a decision.

I decided I would step up. Build something. Create enough success that I could retire my entire family—so my uncle could focus purely on his healing work without worrying about anything else.

That's not a business goal on a vision board.

That's a mission.

Before the Mission: The Breaking

But I need to back up. Because the version of me who made that decision? He didn't exist yet.

Let me tell you about the version that came first.

I was 10 years old when my parents divorced.

My dad looked at me—a child—and said, "You're the man of the house now."

Then he left.

So at 10, I became responsible for my sisters. We bounced around from family to family on the reservation. That's one thing about our community—we're all related, and we take care of each other. Someone always had a couch or a room or a plate of food.

My parents were around. But they weren't. You know what I mean.

I grew up fast. Too fast.

By the time I was a teenager, I was carrying weight no kid should carry. And I found the same escape a lot of people in hard situations find:

Drugs and alcohol.

For about 4 years, I was lost. Numbing the pain. Running from responsibility. Watching my potential dissolve into bottles and bad decisions.

I almost gave up.

Not almost like "I thought about it." Almost like standing at the edge. Almost like wondering if there was any point to any of this.

The Vision

Then something happened.

I got sober. Fought my way back. Started working construction—heavy equipment operator, Class A CDL, Department of Transportation. Honest work. Hard work. The kind of work that gives you time to think while you're moving dirt and operating machinery.

And one morning, I woke up with something I can only describe as a vision.

Not a hallucination. Not a dream. Something clearer than that.

A knowing.

Something told me—and I mean told me, not suggested, not hinted—start your own business.

I didn't have a business background. I didn't have money. I didn't have connections in the tech world. I didn't have a college degree.

But I had something most entrepreneurs don't have.

I had survived things that would break most people. I had witnessed power that most people don't believe exists. I had fasted for days with nothing but faith. I had helped my uncle battle literal darkness.

And I had a mission: retire my family, free my uncle to heal.

GeoApex was born.

Why This Matters for You

You might be reading this thinking: "That's an incredible story, but what does it have to do with business? With SaaS? With lead generation?"

Everything.

Every framework I've built, every system I've created, every decision I make—it all flows from this foundation.

1. Consciousness Creates Reality:

This isn't new-age fluff. I've seen it. When my uncle works with Grandmother Bear, intention becomes tangible. Focus becomes force. What you hold in your mind manifests in the physical world.

In business, this translates to something practical: your beliefs shape your outcomes. Your energy attracts your clients. Your clarity determines your results.

I don't just set goals. I align with them spiritually before I execute tactically.

2. Following Highest Excitement:

I learned about Bashar's teachings years after my spiritual experiences on the reservation, and they confirmed what I already knew: follow your highest excitement.

Not your safest option. Not your most logical choice. The thing that lights you up—even if it makes no sense to anyone else.

When something inside me said "start a business," it made zero logical sense. Heavy equipment operator to tech entrepreneur? No coding experience to SaaS founder?

I followed the excitement anyway.

That's why I built "GeoApex - AI-Powered SEO & Lead Generation" Platform in 90 days with no programming background. That's why I run an agency, a SaaS platform, and an educational community simultaneously. Logic would say pick one. My highest excitement said build the empire.

3. Collective Elevation Over Competition:

In my culture, we don't win alone. The tribe survives together or not at all. When one family struggles, other families step in. When one person rises, they lift others.

This is why I give away information that most people would charge thousands for. This is why my SKOOL community exists. This is why I document my entire journey publicly.
I'm not here to beat you. I'm here to elevate us all.

Zero-sum thinking is a poverty mindset. The entrepreneurs who build lasting empires understand that your success doesn't threaten mine—it expands what's possible for everyone.

4. Hard Seasons Build Unshakeable Foundations:

The drugs, the alcohol, the family chaos, the responsibility too young—none of it was wasted.

Every hard season was building something I couldn't see at the time: resilience that cannot be taught in business school.

When you've fasted for three days and emerged transformed, a product launch delay doesn't break you.

When you've battled spiritual forces, an angry customer email doesn't shake you.

When you've survived almost giving up entirely, there's nothing in entrepreneurship that can make you quit.

The hardest chapters of your story might be the most valuable assets you have.

5. Speed and Spiritual Alignment:

Here's something that sounds like a contradiction but isn't:

I move fast—15-minute website builds, 90-day SaaS development, rapid iteration and deployment. But I also move from a place of deep alignment.

In ceremony, there are moments of intense action and moments of profound stillness. Business is the same. The speed comes from the alignment, not despite it.

When you're clear on your mission, when you're spiritually grounded, when you're following your highest excitement—speed is natural. You're not forcing. You're flowing.

The entrepreneurs who burn out are the ones who move fast from fear, from scarcity, from proving something. The ones who sustain are moving fast from purpose, from clarity, from alignment.

The GeoApex Philosophy

This brings us to what GeoApex actually is—not just an agency, not just a SaaS platform, not just a community.

It's the practical application of everything I've learned from both worlds.
From the spiritual realm:

Consciousness creates reality
Follow highest excitement
Collective elevation
Faith precedes evidence
Hard seasons serve a purpose

From the business realm:

Systems beat hustle
Speed is a competitive advantage
Documentation creates freedom
Multiple revenue streams create stability
Value delivered determines value received

When you integrate both, you get something most entrepreneurs never access:

A business that's profitable AND purposeful. A life that's successful AND meaningful. An empire built on foundations that can't be shaken because they're rooted in something deeper than tactics.

What I Want You to Take From This

If you've made it this far, you're not here for surface-level business tips. You're here for transformation.

So let me give you the deepest truth I know:

Your origin story—whatever it is—is not your limitation. It's your superpower.

The hard childhood? It built resilience.

The addiction? It taught you about darkness and redemption.

The family chaos? It showed you what matters.

The "wrong" background for entrepreneurship? It gave you a perspective no MBA could provide.

I shouldn't be here. Statistically, someone from my background doesn't become a tech entrepreneur. Doesn't build SaaS platforms. Doesn't teach business to thousands of people.

But statistics don't account for spiritual calling. They don't measure vision. They can't quantify the power of someone who's already faced things harder than business.

Whatever you've been through—use it. Every battle, every scar, every near-miss, every rock bottom—it all becomes fuel when you decide to build something meaningful.

The Mission Continues

I'm still on the path to retiring my family. To freeing my uncle to focus purely on his healing work. To honoring the ancestors and the ways that shaped me.

GeoApex isn't just a company. It's a vehicle for that mission.

And this community? You're part of it now.

Not as spectators. As participants in something bigger than any one of us.

We're building businesses that elevate. Creating success that serves. Making money in ways that honor our values.

That's the real MBA they don't teach in school.

One Final Thing

My tribe, the Northern Arapaho, we're slowly losing our ways. Our language. Our ceremonies. The ancient knowledge that's been passed down for generations.

Part of why I build publicly, why I document everything, why I teach so freely—is because I understand what it means to watch precious knowledge disappear.

Business wisdom shouldn't be gatekept either.

The secrets that help people build better lives, support their families, create freedom—those should be shared. Hoarded knowledge dies. Shared knowledge multiplies.

So here I am. A kid from the reservation who fasted in the Sundance, battled demons with his uncle, almost lost himself to addiction, got a vision one morning, and decided to build an empire.

If I can do this, you can too.

Not despite your story. Because of it.

Welcome to GeoApex.
Welcome to the real MBA.
Let's build something that matters.

Leave a comment and tell me: What part of YOUR story have you been seeing as a limitation that might actually be your greatest asset? I read every single one.

And if this resonated—if it hit different than the typical business content you scroll past—share it with someone who needs to hear that their hard background isn't a disqualification. It might be their greatest qualification.

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