Gamifying SaaS User Onboarding AMA

I'm Rishabh, the founder of Checklisty - a gamified onboarding checklist app.

I've worked with over 52 B2B SaaS to produce onboarding videos The KPI for these videos were often improving product adoption, user and reducing churn.

Realised that one of the main challenges that SaaS brands were facing was engaging trial users and motivating them to learn the product better so as to improve conversion and reduce churn.

I was able to boil the problem down into 3 simple parts -
Increase trial conversion. Get faster onboarding. Cut down time-to-value

Some research led me to find how Gamification can really improve SaaS Onboarding. Here are some stats I saw collected by Pam Micznic on LinkedIn:

73% Faster Time to Value: Trained customers got to first value at 36 days / Untrained customers got to first value at 135 days (Dave Derington - Outreach)

40% More Product Use: Trained customers use 40% more of a product than non-trained customers (Alessandra Marinetti - AppSmart )

200% Increase in Product Loyalty: Educated customers are more likely to renew (Todd Boes / Todd Mertz / John P Kelliher)

1200% increase in money spent: For every $1 customer spent on Education, Customers spent an extra $12 on the product (Tom Clancy - UiPath)

60% of trained users converted to customers (Christy Hollingshead - Heap)

Then went on to research ways to gamify SaaS Onboarding and here are some ways I found:

1. Engage users before they start
   

2. Use badges and progress bars
   

3. Create a Journey for customers
   

4. Track user progress
   

5. Allow users to collaborate in groups
   

6. Rewards, collectables & achievements
   

7. Implement points and achievements
   

I am now building Checklisty to gamify user onboarding for SaaS and have just launched my beta.

Checklisty is offering a Lifetime Free plan if you signup now!

Hope this helps brands out there to improve onboarding.

Thanks
Rish