Get started with Cold Outreach

Hey IndieHackers, I’m putting together this post to help people interested in Cold Outreach navigate the tons of resources available on the subject. If you want to become a Cold Outreach pro and aren’t sure where to start, this is for you:

1. First, make sure Cold Outreach is what you need. There are several ways to sell your products & services and reaching out cold isn’t always the appropriate solution. Start with this introductory guide https://www.mixmax.com/blog/general/a-complete-guide-to-sales-protecting-2020-update/ from Mixmax and see if it’s worth going further.

2. Once you’re convinced you need to reach out cold, your first move should be to create a targeted list of prospects and get their email addresses. Anymailfinder has listed 20 ways to do just that: https://blog.anymailfinder.com/how-to-search-for-an-email-address-7d2d69097a82/

3. The obvious next step is to create a compelling pitch you’ll send to your soon-to-be clients. Mailshake has a whole masterclass that’s almost only focused on crafting your messages. It covers subject lines, opening lines, body copy, personalization, & follow-ups: https://mailshake.com/masterclass/

4. Now you want to make sure your hard work doesn’t go to waste (by that I mean the junk folder). Mailreach wrote the most complete step-by-step guide on making sure your emails reach the inbox:
   https://www.mailreach.co/blog/how-to-prevent-emails-from-going-to-spam-in-2021-the-most-in-depth-guide/

5. If you’re ok to spend a few dollars and wish to accelerate the whole learning process @blackhatwizardd (on Twitter) has created the best no-fluff course on the market (by far). It is called “Cold Email Mastery”. Priced at $215 with 551 5-Stars reviews (and not a single one below that), the course will teach you more than any $2k+ program you’ll ever find.

6. Once you get your first clients through Cold Outreach, you’ll want to gain some precious time and automate your outbound as much as you can. At this point, the $197 course from @NickAbraham12 (also on Twitter) is a no-brainer. It is called “Outbound on Autopilot”.

Thanks for reading this far. If you’re looking for additional resources, namely templates, case studies, complete guides, advanced tactics, platforms-specific advice… feel free to shoot me a DM or even better, just check out this Cold Outreach Roadmap I curated at https://www.coldiq.com/roadmap. That’s the only resource you’ll ever need alongside the toolbox page https://www.coldiq.com/tools which includes every tool you need to get started.